Being a small business owner with limited resources, it is critical that you put your money in the right place at the right time. You have been told that SEO is important for your website, so is this something you should invest right away from the beginning or there is a better time for execution?
It is true that without proper SEO, your website and its content will have minimal visibility. That is based on the assumption that you want people to find your site when they search online using Google. The other search engines may not worth the effort because of small return on investment (Google alone own more than 70% of global search market).
The most common objective of website SEO is to improve the chance of search engine showing your site link to any user who does the search. The search action is translated into a page ranking to display on the search engine results page (SERP).
Being placed on the first few items of the search page will significantly improve the chance of your website links being clicked by users and therefore leading them to your content. That is just the beginning, at least until they take the action you wanted them to, such as making a purchase or contacting you.
Basic SEO as the first important step.
As far as website SEO is concerned, don’t forget that with a small amount of effort you can already achieve more than half of what is necessary for effective SEO. That is the low hanging fruits for you to grab.
When building your website, it is important that you pick a solution that is easy to implement SEO. One example is WordPress which comes with free plugins such as Yoast SEO that help to make life easy. You can say that out of the box you already had the foundation right.
Just stick to some best practice recommendations (fill out page title and meta description), and you are already half way there. If you want to push further, you can do so with Google keyword analysis. However, you can see that this is a small investment for a great reward you should never miss.
The purpose of keyword analysis to identify the choice of keywords that have acceptable search traffic looking for them. Do not make a mistake the of matching your content to popular keywords and deviate from your actual message.
(Note: Some web design service will include SEO optimization, this is very similar to the basic SEO features that some platforms already come with it.)
With a small amount of effort you can already achieve more than 50% of what is necessary for effective SEO
Using advanced SEO for further improvement.
Without meaningful content, your website just does not have sufficient bullets to shoot for a better SEO result (more search hit). That is why your site needs to have more contents to be able to assert its value for the search engine to rank higher.
An efficient method is the content marketing strategy that will require some expertise to do so. Most small businesses will find it hard to produce materials themselves. Fortunately, there will also be plenty of paid options to help you too.
It is important to focus your paid SEO service on a particular area such as sale copy or landing page to maximize your result and save cost. The rest of your website will be able to ride on the core SEO foundation you laid earlier on — keep up with the standard work done earlier.
It is not worth squeezing the remaining 20% of the SEO juice as you are better off spending the money somewhere else. You don’t have to go all the way because of diminishing return.
SEO is an ongoing effort and can take some time to see any result. So it is in your best interest to pace yourself and spread out the cost over time. You are in this for a long haul. The reward will pay off when you have the patience. You just don’t want to get too impatient and disappointed with unrealistic hope of instant success.
Make sure that you cover the basic SEO that is already more than half of the work done with little effort. Next, observe for a while to study the situation and get a better understanding of your website performance before executing more targeted SEO strategies.
There are more that can be done. However, you may choose to maximize your SEO investment and preserve resources. SEO is a must activity for your website, but you don’t have to break your bank account to do so if you follow the advice here.