You want to start a business website, but you wonder what would be a good way to do so. And, the internet is full of advice, too many choices can be a problem too. Then the way to tackle this dilemma should be coming from knowing what is helpful for your business, and not from narrowing the wide range of features offered out there.
What could be stopping some businesses from having a website?
Before jumping into the topic of building your business website, let us try to understand what is stopping people from building their websites. By addressing some of the hurdles, we can then solve the problem where it matters most.
Most probably, one of the following reasons will resonate with you. But, let me also share with you the other possibilities too. So, keep reading.
No budget – Perhaps the last time you enquire about building a website was some years back. Today the cost of running a website can be as low as a cup of Starbucks coffee per month. Besides, budgeting for business operation such as online marketing site is crucial.
Too busy, no time – Unless you are thinking of doing everything yourself, it can be more productive for small businesses to outsource the work.
Not technical – Many business owners are not technically inclined, they can find others to provide them with the necessary services. You may wonder how to evaluate the service provider. My advice is that you always start with a small investment with someone new.
Nothing to sell online – Your customer will likely to find out more about your products or services online; you want to be the one to tell them about it instead of your competitors.
Doing fine without a website – There was a time when everybody was doing fine with just the telephone line and fax until email becomes an indispensable tool. Your website is the digital version of your business to exist online, do you want to be absent there while many had been doing business?
Start your business website with this in mind.
Now, we can base on those earlier obstacles faced by business owners to design a solution that fits. Our ideal website building strategy (solution) will be to include the following requirements.
This article is not a step by step guide, but rather a strategy guide that you can use it as a checklist for selecting your ideal service provider. So, let’s go through each item.
Cost – Something that is affordable with low entry or starting cost. Low does not mean cheap; it should be priced reasonably to allow you to spread out your expenses and reduce the risk of a lump sum one-time investment. Compare the price with your annual business expansion budget, and that should fit well. Otherwise, you should search further.
Time – Remember one of the reasons for no action is due to the business owners too busy. So the requirement here is to reduce your time commitment should you engage the service. Most providers assume that you participate in their list of processes such as user requirements, testing, and reviews. Fair alright? Not really if they waste your time with their lengthy procedures.
As an evaluation, ask your provider what is the time commitment they expected of you. Look for signs of any highly streamlined process such as structured questionnaires or user forms. If the questions they throw at you do not come with some answer guidelines or sample, they probably think you should work like one of them.
Technical – On top of getting the job done, you would want to look for a provider that can value add in term of giving you some professional advice, whether paid or complementary. That can eventually be some customer care or after-sales service.
Flexibility – This is something you probably never consider for the future. Being flexible means your website allow you to change content quickly either by self-service or through support. On the other end, avoid having a site that needs you to initiate a change request (additional charge) with the provider each time you need to make a small amendment.
You know that there are many options out there to build a website for your business. What matters and make a difference is for you to understand your needs. In this article, we list some possible reasons that businesses never start a website, and address those concern to propose an ideal way for you to shortlist a solution.
Even if your situation may be different, the model of knowing what stops you and identifying your concern is a sound one. The theory behind this is that you bring your requirement to match the offer, instead of trying to pick one from the wild that others are telling you what you need. You can follow this method to simplify your work of building a business website.